Market Report

Coys Sells First Classic Car on Social Media

1964 Aston Martin DB5 Sold Through Vero with Apple Pay

Posted: October 20, 2016 5:00 pm
by Staff Report
Photo courtesy of COYS/VERO

It’s official: you can now buy anything and everything you could ever want on your phone.

A 1964 Aston Martin DB5 became the first classic car to be sold on social media today, according to a press release from Coys of Kensington. The Aston Martin sold for £825,000 (US $1,013,790) on the social media platform Vero, with the transaction occurring through Apple Pay.

“This is an exciting achievement for Coys digital presence, which signals a new era for classic car sales,” said Chris Routeledge, CEO of Coys. “Collectors worldwide fight fiercely amongst themselves to obtain the best machines and we certainly feel that Coys presence on Vero will give our clients that essential edge.” 

The DB5 is a right-hand drive silver birch model with red leather trim that has gone through a full restoration that included an engine rebuild and an overhaul of the suspension and gearbox. It was previously stored for 20 years.

The car was featured as an exhibit during the Paris Motor Show on Oct. 8.

The social media platform Vero is a next-generation social platform that uses privately categorized labels for your friends to tailor the audience for your social posts. Vero is available on iOS, with an Android version soon to launch, according to the press release.

Coys next auction is from Oct. 28-30 at the Alexandra Palace in London.

Photos courtesy of COYS/VERO.

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